Privacy policy
Valerie & Luxe
Last Updated: October 10, 2026
1. Our Commitment to Your Privacy
At Valerie & Luxe, we believe that trust, integrity, and thoughtful stewardship extend beyond the pieces we curate.
Valerie & Luxe is operated by LOOKLIVELUXE Co., LLC, doing business as LOOKLIVELUXE (“Valerie & Luxe,” “we,” “our,” or “us”).
We respect your privacy and are committed to protecting the personal information you share with us when visiting our website, purchasing our products, subscribing to our communications, or interacting with our brand.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information.
2. Information We Collect
When you visit our website or make a purchase, we may collect the following information:
Personal Information: Your name, email address, telephone number, billing address, shipping address, and other information you voluntarily provide.
Order Information: Products purchased, order history, transaction details, shipping preferences, and customer service inquiries.
Payment Information: Payments are processed through secure third-party payment providers. We do not directly store complete credit card information.
Website Usage Information: We may automatically collect information about your browser, device, IP address, pages visited, and interactions with our website through cookies and similar technologies.
Marketing Preferences: If you subscribe to our communications, we may collect information about your preferences and engagement with our emails or promotional messages.
3. How We Use Your Information
We collect and use personal information for legitimate business purposes, including:
- Processing purchases and fulfilling orders.
- Communicating order confirmations and shipping updates.
- Providing customer service and responding to inquiries.
- Managing customer accounts and purchase histories.
- Sending promotional communications when permitted.
- Improving our website, products, and customer experience.
- Detecting fraudulent transactions and protecting our business.
- Complying with applicable legal and regulatory obligations.
We strive to collect only the information reasonably necessary to operate our business and provide a thoughtful shopping experience.
4. Shopify and Third-Party Services
Our online store is powered by Shopify, which provides the e-commerce infrastructure necessary to operate our website and process transactions.
We may share relevant personal information with trusted service providers that support our operations, including payment processors, shipping carriers, email marketing platforms, website analytics providers, and customer service tools.
These providers may process information according to their respective privacy policies and contractual obligations.
We do not sell customer contact lists to third parties. However, certain advertising, analytics, or platform integrations may involve data sharing that is classified as a sale, sharing, or targeted advertising under applicable privacy laws.
For more information about Shopify’s handling of personal information, please review the Shopify Consumer Privacy Policy.
5. Cookies and Website Analytics
Our website may use cookies and similar technologies to support essential website functions, remember shopping preferences, analyze website performance, and improve the shopping experience.
Where enabled, certain technologies may also support personalized advertising.
You may manage cookies through your browser settings or any privacy preference controls available on our website.
Disabling certain cookies may affect website functionality.
6. Email and Marketing Communications
When you voluntarily subscribe to Valerie & Luxe communications, we may send you updates about new jewelry edits, exclusive offerings, brand announcements, and promotional opportunities.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in our communications.
Transactional communications, including order confirmations and shipping updates, may still be sent when necessary to fulfill your purchases.
If we offer SMS marketing, we will obtain any consent required by applicable law and provide appropriate opt-out instructions.
7. Charitable Initiatives
Valerie & Luxe believes in extending the purpose of a purchase beyond what is worn.
As part of our charitable giving initiatives, we may allocate a portion of eligible proceeds toward organizations and causes aligned with our mission.
Customer information will not be shared with charitable organizations for their independent marketing purposes without appropriate authorization.
8. How We Protect Your Information
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.
Our website utilizes security features provided by Shopify and applicable third-party service providers.
Although we strive to protect your information, no method of electronic transmission or storage is completely secure.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, including processing orders, maintaining business records, resolving disputes, and complying with legal obligations.
When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.
10. Your Privacy Rights
Depending on your location and applicable privacy laws, you may have the right to:
- Request access to personal information we maintain about you.
- Request correction of inaccurate information.
- Request deletion of certain personal information.
- Withdraw consent to certain processing activities.
- Opt out of certain marketing communications or qualifying data-sharing practices.
- Exercise additional rights provided by applicable privacy laws.
Some requests may be subject to legal exceptions, including requirements to maintain transaction records.
To exercise your rights, please contact us using the information below.
Where applicable, we will provide additional privacy choices through our website.
11. Children’s Privacy
Valerie & Luxe is not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 without appropriate parental consent.
If we become aware that such information has been collected improperly, we will take reasonable steps to delete it.
12. External Websites
Our website may contain links to third-party websites, including social media platforms, service providers, and charitable organizations.
We are not responsible for the privacy practices or content of websites operated independently from Valerie & Luxe.
We encourage visitors to review the privacy policies of those websites.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, technology, legal requirements, or privacy practices.
Updates will be published on this page with a revised effective date.
Where required by law, we will provide additional notice of material changes.
14. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
Valerie & Luxe
Operated by LOOKLIVELUXE Co., LLC
Website: valerieandluxe.com
Email: info@lookliveluxe.com
Location: Florida, United States